This article is intended as a reference point for anyone commissioning a video. A basic understanding of the production process will help ensure a more efficient shoot; ultimately saving you time and money.
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At some point you will come across this question, if you haven’t already. You have a website (or are having one built) and you need to make a decision about how to achieve certain functionality (such as online payments, event management or email newsletters). Your choice is to have it custom-built or to implement a 3rd party system.
Here’s a quick overview of the typical pros and cons of each route, and a short guide on how you can weigh up the options and make the right decision.
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We always like to hear good news stories from clients, so when long-time client and Scottish cruise company, The Majestic Line told us they had started up a floating restaurant, we felt compelled to share this with you! But it’s not just the news that’s interesting, because we feel that this story demonstrates a business savvy that should inspire others in a time of doom-and-gloom forecasts.
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If you haven’t yet seen Walk Off the Earth’s viral hit featuring 5 people and 1 guitar it is certainly worth a watch. Amassing over 20m views in 10 days, it must be the first internet sensation of the year. But instead of oooohing and ahhhhing over the numbers, we’d like to take a sneak peek at the key factors that made this a success.
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Forget dog and cat videos. May the You’ve-Been-Framed-style Youtube video die a swift death. Here is my run down of the very best videos on YouTube in 2011. (Actually, there may be one cat-related video in our list, but it’s pretty darn funny).
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As the 23rd draws close there is a palpable air of relief and joy that the holidays are in reach. Don’t deny you don’t feel the same way! It’s an end of the year thing. And as we hit the year end we can begin to reflect on the Heehaw year that was.
As the start of next year’s main booking season approaches, it is time to ensure you have your marketing activities organized for next year. Here are some of our tips on what to consider…
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I blogged recently about why tourism companies should use their Facebook pages to re-create the amazing holiday experiences they offer clients. However, many tourism companies offer quite transient experiences which may not be as conducive to the ‘emotional’ sell I was talking about. In this situation, a different strategy is called for, such as getting involved in a group on Flickr.
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I’ve been sitting on the sidelines with Google+. I have an account, but have rarely used it… and I’m not entirely sure how others have been using it. But now the ‘Buzz’ has died down (haha! geddit? sorry 
bad, geeky joke), I think two notions of G+ have come to the fore.
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It seems that the online-marketing-design-webby community is divided over the merits (and demerits) of QR codes. Well not me! I want to explain why businesses and the design industry should embrace the technology!
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