When trying to sell or communicate a concept or proposition, it really helps to know your audience. Advertising and marketing peeps have known this for donkey’s years. But when it comes to web design, we’ve actually turned it into a science. It’s all market research, A/B testing, focus groups, user needs analysis, user journeys, user personas, pretty calculated stuff. And it needs to be if you want to measure effectiveness accurately.
Yet sometimes we forget about tone of voice, that vital piece of the branding puzzle. Especially it seems, when it comes to websites. So, if you have spent valuable time ordering your content around the needs of a FTSE 100 Chief Executive Officer, Somebody in accounts or an undergrad student. Don’t forget to communicate accordingly, it’ll work much better, believe me.
Don’t believe me? Try this totally unscientific test and see what works best for you.