Over the last few months Standard Life have been preparing a massive re-launch of both their UK business site, launched at the end of 2014, and their global brand website due for launch in 2015. We’ve been involved with creating some great content for both home pages, resulting in a series of videos that tell the story of this global business and increase brand awarness at the same time.
The projects have involved several animations and three films, seeing us experimenting with minimalist style and design, creating engaging timelapse sequences and shooting 19 interviews in four separate countries.
The films will be due for release in early 2015, but here is the animation video we produced which sits on the homepage of the StandardLife.co.uk site:
We’re going to be supplying them with an asset package of building blocks so Standard Life can create their own content using footage from Edinburgh, London, Frankfurt and Hong Kong, enabling their internal teams to take control of the narrative and provide future content for the website.
We’re also producing product videos for Standard Life but we’ll save that for another blog!