7Apr2016

World Health Day 2016: Beat Diabetes

7th of April is World Health Day. A day set to commemorate the founding of the World Health Organisation (WHO) and looking at current issues affecting people’s health around the globe. The focus in 2016 is diabetes. Once again we were delighted to find ourselves working with the WHO team and Swiss agency MEO to create the video content for this important campaign, a colourful comic book concept revolving around a superhero with the tagline ‘Stay super’ and ‘Let’s beat diabetes’. The print and online campaign developed by WHO and MEO revolved around a series of posters designed to look like comic book covers. From this we created animations and video content to bring the posters to life.

Details on World Heath Day, including the global report on diabetes by the WHO, campaign posters, case studies, videos and info on how to promote World Health Day in your area are available here.

Screen Shot 2016-04-07 at 11.32.58

Heehaw’s MD Mally Graveson said: It was a brilliant collaborative project working with Swiss based communication company MEO and the team at WHO.  We hope our videos will make a difference and we’re really proud of our involvement with World Health Day 2016.

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Heehaw is an Edinburgh based production company working across promo, film and animation

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