Underbelly, the producers of the successful and spectacular Edinburgh’s Christmas season of festive entertainment, which runs in the heart of the city, approached Heehaw to produce this year’s online promotional film.
Heehaw, working in partnership with the Edinburgh’s Christmas marketing team, developed the creative which features a local family and a cool couple enjoying the many attractions and events the festival has to offer, including trips on the Big Wheel, a visit to Santa, the Star Flyer, the Street of Light and the hit show Five Guys Named Moe.
The video has been promoted on social media and has so far had almost 100,000 views on Facebook.
Mally Graveson, Managing Director of Heehaw said “Christmas is such a magical time and no one does Christmas better than Edinburgh. It was such a pleasure working on this project. I love Edinburgh and getting the opportunity to promote this city is just brilliant. Working with Underbelly was great, we bounced ideas of each other really well.”
Nicki Marsh, Head of Marketing of Underbelly Limited said: “It was fantastic to work with the Heehaw team. We wanted to show a real local family and friends enjoying Edinburgh and all that it has to offer at this wonderful time of year, and we’re delighted with the end result.”
Edinburgh’s Christmas runs until 7 January 2017.