To coincide with the 2017 Chinese New Year, Heehaw partnered with Swiss agency MEO and Chinese agency Possible to create a new film for Nestle’s premium Swiss chocolate brand, Cailler. The film tells the story of the collaboration between Swiss decoupage artist Marianne Dubuis and Chinese paper-cut master Hongchuan Wang, as they work together to create an artwork that will be included as an insert in the high-end chocolate selection boxes and promoted as a premium gift across China during Chinese New Year.
The Heehaw film crew spent four days capturing the collaboration as the artisans worked from Marianne’s studio in the foothills of the Swiss Alps, touring the region, visiting the hill farms where the milk is produced and the legendary chocolate factory itself, all sources of inspiration for the traditional Swiss artwork.
Toby Trueman, Heehaw’s Creative Director, said “On every front, the Nestle film was a truly international collaboration between Edinburgh, Geneva and Beijing. During filming it was a pleasure to watch these master artists at work, pushing past language barriers to create something truly unique and special, while also giving a glimpse into how premium chocolate is made at the same time.”
Managing Director of MEO design & communication Graham Smith said “We recommended Heehaw for this project on the basis of our previous work together. Their flexibility, enthusiasm and dedication to producing a quality product were key factors in the decision, and their ability to capture the magical moments of our two artists working together ensured that the underlying message of the Cailler brand came through clearly in the final edit.”