6Jun2017

Heehaw releases animation series for WHO to help end polio

The global effort to eradicate polio is drawing ever closer to reality. It will be a historic achievement: polio could be the second human disease to be eradicated throughout history. It’s a drive that has been taken up on the ground in metropolitan cities, barren deserts, snow-capped mountainsides and conflict affected areas as well as by governments, NGOs and private partnerships the world over.

In an effort to outline the major steps taken to bring polio the brink, the World Health Organization–a spearheading partner of the Global Polio Eradication Initiative–commissioned Edinburgh based production company Heehaw to produce a series of three animations, each focused on different steps in the eradication process.  The animations detail the extensive polio surveillance system, the efforts made to reach every last child, and the steps taken to during a response to a polio outbreak.

Anytime a child is paralysed by polio in any country, the World Health Organization moves fast to stop the virus. From gathering information to coordinating vaccination campaigns to delivering two drops of polio vaccine into the mouth of every child, the outbreak response protects children against this paralysing disease.

Some children live in places that are harder to reach with polio vaccines than others. In every vulnerable country, the World Health Organization helps make sure that every child receives polio vaccines; even those who are on the move, living in conflict zones or in remote communities.

The search for the polio virus is triggered when any child is found with acute flaccid paralysis. From the most remote communities to the laboratory, the World Health Oranization makes sure that the pieces of the surveillance system work together so that if the poliovirus is circulating anywhere in the world it will be found – and stopped.

Michael Welsh, Heehaw’s Senior Producer:

“It has been a real honour working on this series with the World Health Organization. I think animation was a great route for the project, and we have enjoyed the challenge of developing universal, bold imagery from often complex processes, and helping to distil the eradication process for a general audience. The global effort to eradicate polio has involved a staggering amount of people across countless countries. To be able to contribute, in our modest way, has been hugely rewarding.”

More information can be found about the effort to eradicate polio via Polio Global Eradication Initiative: www.polioeradication.org

Article by

Heehaw is an Edinburgh based production company working across promo, film and animation

Leave a comment

Be the first to comment