I am an online marketing consultant at Heehaw. I live in Edinburgh but I grew up in the Scottish Borders. I enjoy rugby, fishing, the outdoors & the internet (obviously!)

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Ingredients of Success: 5 people 1 Guitar [Viral Video]

By Ewan McCowen, 16 Jan 2012

If you haven’t yet seen Walk Off the Earth’s viral hit featuring 5 people and 1 guitar it is certainly worth a watch.  Amassing over 20m views in 10 days, it must be the first internet sensation of the year. … Continue reading →

Posted in Video | 1 Comment

9 Amazing Videos of 2011

By Ewan McCowen, 20 Dec 2011

Forget dog and cat videos. May the You’ve-Been-Framed-style Youtube video die a swift death. Here is my run down of the very best videos on YouTube in 2011. (Actually, there may be one cat-related video in our list, but it’s … Continue reading →

Posted in Heehaw News, Video | Leave a comment

Tourism Businesses Should Use Flickr for Marketing

By Ewan McCowen, 9 Dec 2011

I blogged recently about why tourism companies should use their Facebook pages to re-create the amazing holiday experiences they offer clients.  However, many tourism companies offer quite transient experiences which may not be as conducive to the ‘emotional’ sell I … Continue reading →

Posted in Online Marketing, Social media | Leave a comment

The Dust Is Settling: 2 Thoughts on Google Plus

By Ewan McCowen, 1 Dec 2011

I’ve been sitting on the sidelines with Google+.  I have an account, but have rarely used it… and I’m not entirely sure how others have been using it.  But now the ‘Buzz’ has died down (haha! geddit? sorry :-( bad, … Continue reading →

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QR Codes: Why the Haters Should Learn To Love

By Ewan McCowen, 11 Nov 2011

It seems that the online-marketing-design-webby community is divided over the merits (and demerits) of QR codes.  Well not me!  I want to explain why businesses and the design industry should embrace the technology!

Posted in Mobile, Web | Leave a comment

3 Top Facebook Tips for Travel Businesses

By Ewan McCowen, 2 Nov 2011

Don’t fall into that trap of only advertising your products and talking about your lunch. Stop talking about yourselves and start talking about what your target market and your fans are interested in.

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2 Valid Responses to the Facebook Updates

By Ewan McCowen, 26 Sep 2011

Like the Facebook changes?  Don’t like the Facebook changes?  Don’t care about the Facebook changes?

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What An Octopus Can Tell Us About Content Creation…

By Ewan McCowen, 30 Aug 2011

I have a confession to make… this post has a tenuous connection to content creation.  A tenuous connection at best… The truth is that I just want to share this amazing video about how squid, cuttlefish & octopi camouflage themselves. … Continue reading →

Posted in Online Marketing, Web | Leave a comment