Website may contain nuts

We always put ourselves under pressure to deliver great websites quickly and within budget, but do clients know what they’re really getting? How can you compare one site to the next? What does a £100k budget achieve that a £5k one … Continue reading

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Feedback from UK Customer Experience Conference

On Tuesday Heehaw attended the UK Customer Experience Conference at the EICC.  Here’s what we learned: As technologies and products become more and more generic it is often only the customer experience that differentiates anyone from their competitors.  This means … Continue reading

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BBC to Kill Personalisation!

It is with sadness that I hear about the BBC’s apparent plan to kill its much-coveted personalised homepage. When launched, the BBC’s forward thinking was hailed as revolutionary and it has remained a benchmark website when referencing a successful site … Continue reading

Posted in Digital Strategy, Web | Leave a comment

Facebook – What is it worth to you?

I’ve wanted to write a blog on this subject for a while. I’ve been monitoring various clients’ analytics, checking direct referrals from Facebook and also keeping a close eye on our own website and blog’s traffic.

Posted in Digital Strategy, Online Marketing, Social media | 2 Comments

Budgeting for Digital Marketing

With the elements of Digital Marketing constantly evolving over the last few years it is difficult to budget for new developments and ongoing support. Here are some thoughts on the key elements of online marketing and how budgets should be … Continue reading

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