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Happy Social Media Day folks! Yup…it’s a real thing! Mashable launched an official day back in 2010 to celebrate and recognise the impact social media has had on global communication. The way social media has evolved over the years means … Continue reading →
Businesses in the Travel & Tourism Sector should be in the middle of preparing their marketing campaigns at the moment to meet the predictable customer rush in January. So we thought it would be nice to post some thoughts on … Continue reading →
In our last post we talked about how people’s predictable whinging over the Facebook changes should be a lesson in managing expectations when re-designing websites. Here we remind you that while humans have a herd mentality, we are not sheep. … Continue reading →
So Facebook have rolled out another tranche of updates. Cue the whinging. The fact is that people are like the Tory party: they don’t react well to change. It doesn’t matter if change brings improvement; familiarity makes things easy. People … Continue reading →
We’re all watching the riots spread across the county. Most of us are appalled. TV, radio, print and social media channels are awash with reaction; however even the worst ambulance chasing lawyer isn’t thinking about how to make a quick … Continue reading →
I’ve wanted to write a blog on this subject for a while. I’ve been monitoring various clients’ analytics, checking direct referrals from Facebook and also keeping a close eye on our own website and blog’s traffic.
It starts with a statement, followed by some questions… “We should have a blog” “Why do we need to blog?” “Why don’t we blog?” “Why should we blog?” Repeat ad infinitum…