At the tail end of 2011 we created a direct mail piece for the University of Edinburgh to help raise money for their brand spanking new library building at the Kings Buildings Campus. This was a great chance for us to produce something creative and effective. So we thought it might be nice to take you through our process to get a little insight into how we work.
This article is intended as a reference point for anyone commissioning a video. A basic understanding of the production process will help ensure a more efficient shoot; ultimately saving you time and money.
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At some point you will come across this question, if you haven’t already. You have a website (or are having one built) and you need to make a decision about how to achieve certain functionality (such as online payments, event management or email newsletters). Your choice is to have it custom-built or to implement a 3rd party system.
Here’s a quick overview of the typical pros and cons of each route, and a short guide on how you can weigh up the options and make the right decision.
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We always like to hear good news stories from clients, so when long-time client and Scottish cruise company, The Majestic Line told us they had started up a floating restaurant, we felt compelled to share this with you! But it’s not just the news that’s interesting, because we feel that this story demonstrates a business savvy that should inspire others in a time of doom-and-gloom forecasts.
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If you haven’t yet seen Walk Off the Earth’s viral hit featuring 5 people and 1 guitar it is certainly worth a watch. Amassing over 20m views in 10 days, it must be the first internet sensation of the year. But instead of oooohing and ahhhhing over the numbers, we’d like to take a sneak peek at the key factors that made this a success.
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Forget dog and cat videos. May the You’ve-Been-Framed-style Youtube video die a swift death. Here is my run down of the very best videos on YouTube in 2011. (Actually, there may be one cat-related video in our list, but it’s pretty darn funny).
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As the 23rd draws close there is a palpable air of relief and joy that the holidays are in reach. Don’t deny you don’t feel the same way! It’s an end of the year thing. And as we hit the year end we can begin to reflect on the Heehaw year that was.
As the start of next year’s main booking season approaches, it is time to ensure you have your marketing activities organized for next year. Here are some of our tips on what to consider…
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